market segmentation - 1426 Words

MOUNTAIN DEW Introduction Mountain Dew (also known as Mtn Dew as of late 2008) is a soft drink distributed and manufactured by PepsiCo. The main formula was invented in Knoxville, Tennessee, named and first marketed in Knoxville and Johnson City, TN in the 1940s, then by Barney and Ally Hartman, in Fayetteville, North Carolina and across the United States in 1964.When removed from its characteristic green bottle, Mountain Dew is bright yellow-green and translucent. As of 2007, Mountain Dew was the fourth-best-selling carbonated soft drink in the United States, behind only Coca-Cola Classic, Pepsi-Cola, and Diet Coke. Diet Mountain Dew ranked ninth in sales in the same year. In the early 1950s the formula of Mountain Dew was†¦show more content†¦USE-RELATED SEGMENTATION Use rate: Mountain dew has light users because it is new in market and has a unique flavor as compared to coke and Pepsi. Awareness status: Mountain Dew is targeting young generation so that’s why it has enthusiastic users because mostly customers are looking for new and unique flavor. Brand Loyalty: Mountain dew has some loyal customers because it has many senior competitors like coke, Fanta, Pepsi etc USE-SITUATION SEGMENTATION Time: rush Objective: personal people use dew personally as they think it as an energy drink, which makes you more motivated and active. Person: self, friends BENEFIT-SEGMENTATION Mountain dew provides targets its market segmentation on basis of convenience sampling system people can take Mountain dew where ever they want like in ads they go for hiking on mountains, they go for motor boat racing etc. HYBRID SEGMENTATION Mountain Dew use Psychographic-demographic segmentation in hybrid segmentation scheme. Company aware the people about the product by advertising its campaigns on media. McDONALDS INTRODUCTION McDonald s Corporation is the world s largest chain of hamburger fast food restaurants, serving nearly 47 million customers daily. At one time it was the largest global restaurant chain, but it has since been surpassed by multi-brand operator Yum! Brands (KFC, Taco Bell and others) and sandwich chainShow MoreRelatedMarket Segmentation5474 Words   |  22 PagesSegmentation Segmentation is essentially the identification of subsets of buyers within a market who share similar needs and who demonstrate similar buyer behavior. The world is made up from billions of buyers with their own sets of needs and behavior. Segmentation aims to match groups of purchasers with the same set of needs and buyer behavior. Such a group is known as a segment. Think of you r market as an orange, with a series of connected but distinctive segments, each with their own profileRead MoreRediscovering Market Segmentation966 Words   |  4 Pagesto the true purpose of Market Segmentation – â€Å"Discovering Customers whose behaviors can be changed or whose needs are not being met†. Through analysis the authors describe how the Segmentation, if properly applied, would guide companies in tailoring their products services to the groups most likely to purchase them. Good segmentations identify the groups most worth pursuing – The Underserved, the dissatisfied an d those likely to make first time purchase. Good Segmentations are â€Å"Dynamic† in the senseRead MoreSegmentation and Target Market Paper.1887 Words   |  8 Pagesï » ¿MARKET SEGMENTATION Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.   Required  Elements: No more than 2100 words Include demographic, psychographic, geographic, and behavioral characteristics for the selected company. A positioning statement for the company with careful consideration of their brand and strategy Paper is consistent with APA guidelinesRead MoreConcept of Market Segmentation, Targeting and Positioning. Market Segmentation apply on Hotel and Personal Computer.1978 Words   |  8 PagesMarket Segmentation Market Segmentation means breaking down the total market into self contained and relatively homogeneous subgroups of customers, each possessing its own special requirements and characteristics. This enables the company to modify its output, advertising messages and promotional methods to correspond to the needs of particular segments. Accurate segmentation allows the firm to pinpoint selling opportunities and to tailors its marketing activities to satisfy on consumer needs.Read MoreDescription And How Segmented Market Segmentation3538 Words   |  15 PagesDescription/How Segmented Market Segmentation Market segmentation is a strategy that involves breaking down a business’s current target market into smaller subsets in order to establish a more defined set of market categories. It is important to first look at the tools available to assist with segmenting the market prior to beginning your segmentation. These tools include the following: Characteristics of Buyers The typical consumer of precision machined parts includes distributors, originalRead MoreDescription And How Segmented Market Segmentation3538 Words   |  15 PagesDescription/How Segmented Market Segmentation Market segmentation is a strategy that involves breaking down a business’s current target market into smaller subsets in order to establish a more defined set of market categories. It is important to first look at the tools available to assist with segmenting the market prior to beginning your segmentation. These tools include the following: Characteristics of Buyers The typical consumer of precision machined parts includes distributors, originalRead MoreSegmentation Target Market Paper - Mkt/5711117 Words   |  5 PagesSegmentation and Target Market MKT/571 August 26, 2013 Meraj Khan Segmentation and Target Market Target Market, Segmentation and Positioning of McDonald’s McDonald’s is a fast food giant and is one of the best known burger chains in the world. McDonald’s builds its brand equity by listening to its customers and continually adjusting its communication and marketing methods. Because McDonald’s faces stiff competition around the world from other fast food chains it must continually adapt.Read MoreA Study of Market Segmentation for Uk Frozen Food Industry7118 Words   |  29 PagesA Study Of Market Segmentation For UK Frozen Food Industry Abstract The objectives of this study are to perform market segmentation for a SME in the frozen food sector. The study could form a basis of segmentation framework for a SME like Eden Farm, the framework once developed from academic literature would help to undertake a market segmentation in the frozen food industry with relevant segmentation criteria which would form a basis of targetingRead MoreHow Does Market Segmentation Differ From Target Marketing?905 Words   |  4 Pages1. How does market segmentation differ from target marketing? Market segmentation is the first step marketers take in order to design a customer-driven marketing strategy. This steps consist of dividing the market taking into account different criteria to do it. In other words, marketers have to consider characteristics and the different needs that customer might have. This step helps marketers to determine what products buyers might require. After doing this, once marketers have all the informationRead MoreSegmentation And Target Market Analysis1485 Words   |  6 PagesSegmentation and Target Market Paper The fundamental component of Market segmentation is a market-based strategy. Market segmentation strategies are generally used to identify and further define the target customers, and provide supporting data for marketing plan elements such as positioning to achieve certain marketing plan objectives. Businesses may grow product differentiation strategies, or an indistinguishable approach, concerning specific products or product lines subjectable to the specific